THE IMPRESSION YOUR FRIENDS AND OTHERS HAVE OF YOU IS BASED ON WHAT YOU DO...TO TEACH... 
TO CREATE... TO ACCOMPLISH... OR TO BUILD, WHETHER YOU DIG THE TRENCH FOR THE FOUNDATION 
FOR A BUILDING; WHETHER YOU LAY THE LAST BRICK ON ITS TOP; WHETHER YOU WORK WITH A PICK 
AND SHOVEL OR WITH THE TOOLS AND MACHINES, OR IN THE OFFICE,OR SELL THE PRODUCTS OR SERVICES 
OF INDUSTRY; WHETHER YOU GROW, PREPARE OR HARVEST THE VERY FOOD WE EAT... WHETHER YOU ARE A 
HOMEBUILDER RAISING,TEACHING OR EDUCATING YOUR FAMILY OR OTHERS HOW TO BE COME A BUILDER... 
NO MATTER WHAT YOU ARE OR WHAT YOU DO, IF YOU ARE A BUILDER, YOU ARE ONE TO BE LONG REMEMBERED. 
THOSE WHO ATTEMPTED TO DESTROY THE PYRAMIDS OF EGYPT WERE DESPISED AND SOON FORGOTTEN...THOSE 
THOUSANDS WHO LABORED TO BUILD THEM WILL NEVER BE FORGOTTEN.......... BE BIG...... BE A BUILDER

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from Facebook and DAVE MASON, who worked at WSAY from 1966-67:

Back in 1967, Gordon P. Brown - owner of WSAY was getting tired of all the protests
(Viet Nam in particular) and it was his idea to come up with a slogan. He had the idea 
to stop tearing things down, and "Be Big, Be A Builder". That's how it was born. 
It lasted probably til his death in 1979 and the station was sold. 

As I recall the original "Be Big Be A Builder" folks were Jim Pizzi (Tommy Thomas)-
no idea where he is now. Paul Novelli (Jerry Jack), RIP. Me (Mike Melody at the time), 
John Sebaste (who did everything else there and was Glenn Gordon), Bob Francati 
(who later went on become "Bob Drake" at WCMF-the first guy to play Rock 'n Roll on 'CMF).
Jeff Koch must've been involved somehow. 

We tried many ways to squeeze that in -whether we liked it or not - and while it was 
"Preachy" and obtrusive, the power of that message lives on 45 years later! If anyone cares, 
WSAY was the one broadcasting school that paid you. Old equipment, lousy working conditions 
and the experience of a lifetime. The house at 560 French Road (now WXXI) has stories that 
will live forever.